The Brand Book serves as the official reference for defining and maintaining Well’s brand identity.
It outlines core visuals and verbal guidelines — including logo usage, color palettes, typography, and tone of voice — to ensure consistency across all internal and external communications.
By following these standards, we strengthen our brand’s recognition, credibility, and impact over time.
Assets
Guidelines
https://embed.figma.com/design/2ow2tP0BHUofrhKVoLVPoj/Well---BrandBook?node-id=0-1&t=Givm2WITY8KAn1JZ-1&embed-host=notion&footer=false&theme=system